Belfast Children's Festival is back! The programme was launched at a new venue this year: Belfast Central Station. With Translink being one of the lead sponsors of the Festival we had the task to introduce a public transport theme to the Festival Marketing Materials.
For the posters, the leading idea is the railway tracks that take you to the fantastic events of the Festival... characters from the shows are peaking out between a toy-like cityscape that is a collage of the Arts related Belfast Buildings.
The same thinking was used for the video as we had the opportunity to work with a fantastic family in creating a promotional video for the partnership between YAA and Translink! Using public transport to travel to the various shows an events within the city, allowing more time for family bonding and a less stressful day out!
Paperjam's Branding was again taken to another level by the Young at Art team and fitting to the "BIG DAY OUT" theme of this year's festival they built a on brand cardboard train! We loved it!
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