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Package Design Magazine

"Popcorn packaging redesign evokes heritage and sophistication."

"The new look was created by Paperjam Design Ltd., ( and aims create a connotation of heritage, tradition and establishment, reminiscent of a bygone era.

A subtle nod to the traditional and iconic red-and-white striped old-fashioned sweet shop style was channeled in the packaging redesign of the sweet and salted varieties to set alongside the established salty and sweet offering. Paul Malone, director at Paperjam, comments on the redesign project, “Having an existing product can make life a little easier. Using existing packaging you can assess pros and cons—seeing what works and what doesn’t work on the existing packaging can really help in the development of a new design.”

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