We are delighted to have been awarded SILVER in the Gin category at The Spirit Design Masters 2014 for our Branding of ShortCross Gin. This is an achievement we are immensely proud of. We are a small team based in Northern Ireland and beat off competition from large global agencies in this category. We are honoured to share this award with our friends at Rademon Estate Distillery.
In a departure from the rest of the Spirits Masters series the judging panel were tasked with critiquing what lay on the outside, rather than blindly judging the liquid that lay within.
Christian Huynen of Cartils and chair of judges for The Design Masters 2014 remarked:
“Sometimes companies seem to be obsessed with creating a nice design but it’s very important for them to build a brand that becomes stronger and stronger over time, not something that just sells for one season or two,”