Healthy Hounds Bakery - Case Study

Healthy Hounds Bakery produce a range of tasty treats for dogs using human-grade ingredients, no bad additives and are baked for easy digestion. Dogs like them too. The challenge in this instance was not with their product, but how it looked. Although in a fast growing market, the product wasn’t selling and ‘Big Brand’ competitors were beginning to monopolise the market share.

The brief for Paperjam was to identify a totally original way to position the product, to make it more attractive to an international market of dog lovers and to make sure it stood out on now crowded shelves. Everything had to be delivered within a strict timescale of 3 months, for launching at an international trade show.

Working on the Brand Identity first, Paperjam then turned their attention to repackaging all 6 of their products and producing all the Exhibition/Point of Sale/Press packs needed for a confident launch.

The show was exceptionally successful for Healthy Hounds, with their product being taken-up for distribution in 11 countries. The new-found success was entirely due to the new look, as the same show and products produced very little interest just one year previously.