The AmmA Centre is a multimedia creative learning centre in Armagh, Northern Ireland. It is a centre where digital technology & traditional media can be used creatively by organisations and individuals from schools, the youth sector and the community. The centre offers a hugely varied set of workshops from videography and web design, to music composition and animation.
The development focused on deriving an abstract icon from the letters 'AMMA', once again re-iterating the aspect of play and creativity within the brand.
A tab system was also developed in order to make the icon pop behind imagery
Pick Up Sticks—
To emphasise AMMA's ethos of play we have decided to play a game with the logo... We added another visual tool which will help to add colour and give us interesting shapes and angles to add dynamism to AMMA's varied content.