Happy National Siblings Day!
This year Paperjam have teamed up with Barnardo's to develop this warming, authentic campaign to not only highlight the importance of sibling relationships, but to draw attention to Barnardo's efforts to keep siblings together when in foster care.
We had great fun filming and photographing each set of siblings. Finding out what they love and what they hate about being a brother or sister, and delving deeper into what it means to be partners in crime for life! These conversations were then brought into the campaign content to enhance the connection between the audience and the siblings.
Social media, online and print outputs were required for the campaign, each featuring various shots and footage of each set of siblings.
Thank you to Barnardo's for choosing to work alongside us!
Albie & Martha:
Lucas, Anna & Isobel
Angelina & Serena:
Freddie & Henry: