Barnardo's: National Siblings Day

Happy National Siblings Day!

This year Paperjam have teamed up with Barnardo's to develop this warming, authentic campaign to not only highlight the importance of sibling relationships, but to draw attention to Barnardo's efforts to keep siblings together when in foster care.

We had great fun filming and photographing each set of siblings. Finding out what they love and what they hate about being a brother or sister, and delving deeper into what it means to be partners in crime for life! These conversations were then brought into the campaign content to enhance the connection between the audience and the siblings.

Social media, online and print outputs were required for the campaign, each featuring various shots and footage of each set of siblings.

Thank you to Barnardo's for choosing to work alongside us!


Motion campaign—


Albie & Martha:

Lucas, Anna & Isobel

Angelina & Serena:

Freddie & Henry:


Social campaign—




Print campaign— 


PaperJam really understood the message we wanted to communicate and offered us an imaginative and inventive approach. We were delighted with the campaign and were impressed by Paul’s professionalism and commitment to our project. He went to great lengths to make it work for us
Helen Browne Assistant Head of Business Barnardos Fostering NI