We have now entered our 13th year working with the Young at Art Belfast Children's Festival. This is the first festival since their rebrand. This was a major overhaul and the new brand heavily influenced this years festival.
With significant cuts in the funding of the arts, the format of print had to be change and we had to make their budget work harder to achieve a high impact campaign.
The program is a departure from the usual booklet type, we wanted to produce a poster that is also a pocket size program. This had to bear the new identity for Young at Art and carry an impact standing out against tourist brochures and other arts programs.
The Belfast Children's Festival launch took place in the Office of Important Art in Castle Court with a creative area also set up for children in the mall. The strong branding Paperjam created was carried through in every element of this launch with stickers, postcards and gift bags as well as the festival poster. The Young at Art staff and volunteers were all dressed on brand wearing T-shirts, aprons, brand colours and party hats.
Paperjam also created a short teaser film for the festival which was introduced at the launch by Cynthia Smith, the Permanent Secretary of the Department of Culture, Arts and Leisure.
Show your Support for the Young at Art Belfast Children's Festival by booking your tickets here.