work

Exile Refresh

What's better than gold? Platinum.

We really loved the concept behind Exile Productions' brand and how it fitted with the name- but we thought it could be executed more effectively. On the original logo the dot above the i didn't line up to the base of the i and the stroke thickness of the type didn't mimic that of the thickness of the oval- which disrupted the visual harmony of the brand mark.

 

The original typeface felt too stretched, with inconsistent stroke thickness. A bolder, louder typeface with more uniform strokes is more effective and visually appealing, and will also help the brand’s strength when placed in a small size on vinyl/CD. 

 On CD- 

 

A refreshed approach to stationery—

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