We have developed relationships with a number of Belfast's Festivals over the years, one festival we've worked with for over 10 years is the Belfast Children’s Festival, run by a not for profit children’s arts organisation Young at Art.
The festival for children and young people first took place in October 1998 and has grown year on year. Paperjam have been instrumental in the success of the festival having worked with them since 2003 when the festival had grown to attract approximately 10,000 people each year. It now attracts 20 - 30,000 visitors annually, becoming one of the largest international children’s festivals in the UK.
Every year we try to raise the bar by improving on the previous year’s marketing collateral, sourcing great value third party suppliers to help the marketing team make the most of their limited budget - giving the festival the opportunity for more and more visibility through additional marketing they would otherwise be unable to afford. With significant cuts in the funding of the arts, the format of print has changed and we’ve had to make their budget work harder to achieve a high impact campaign.
We are now in our 13th year working with the Young at Art Belfast Children’s Festival. This year is the first festival since we rebranded Young at art. This was a major overhaul and the new brand heavily influenced this year’s festival. Our task is always to ensure the public know the brand style while keeping each year’s publicity material fresh and interesting through the use of clever art-direction. Designing each festival as a package makes everything we produce around it feel like it's part of the same family, adding consistency and professionalism to every item.
Each year we receive the new Belfast Children’s Festival theme from the Young at Art team whereupon we develop a complementary visual style to be applied consistently and creatively across all the required branding and print. The main objective is to choose a style that is attractive to children but also engaging to parents. Each year the style of the children’s festival evolves and changes giving us an archive of marketing materials with a range of varied styles from each festival in the past twelve years
For each festival we are given a strict budget and deadline and asked to manage their costs and the timeline for production as much as we can. This year’s program is a departure from the usual booklet type, we wanted to produce a poster that is also a pocket size program. This had to bear the new identity for Young at Art and carry an impact standing out against tourist brochures and other arts programs.
As the festival has grown so the has marketing collateral, every year we deliver design ranging from building wraps, adverts, outdoor media, t-shirts, balloons, brochures, postcards, window stickers to websites. With a strong visual style used coherently across all marketing materials the festival is easily recognisable making its promotion more and more successful each year – resulting in many events selling out.
‘Young art Art has been a client of Paperjam’s since 2003. They are particularly sensitive to the need to capture the qualities of a creative organisation, subsuming it into their concepts and execution. They are timely, meet deadlines effectively and are great at coming up with creative and alternate solutions.’ - Young at Art Director, Ali FitzGibbon
Paperjam have also been working with another Belfast based festival, Féile An Droichead .
An Droichead is at the hub of Irish language and culture in Belfast. As well as offering classes and workshops An Droichead also present several events throughout the year, including their annual festival.
Paperjam were first contacted by An Droichead to create a new look and feel for their annual festival. Féile An Droichead is a high point of An Droichead’s year, with a vibrant festival for families across Belfast. Paperjam were tasked with creating a look and feel for the festival that encompassed An Droichead’s brand but felt new and modern.
Paperjam created artwork that was clean and modern, with a strong focus on good photography and a recognisable kaleidoscope pattern. With the successful creation the new look artwork Paperjam began to create everything required to promote a festival; brochures, leaflets, t-shirts, pop-up stands, posters, tote bags and banners.
“They offer really slick design and are a pleasure to work with.”- Claire Kieran, Arts Events Officer
After the success of the of the artwork Paperjam produced for Féile An Droichead we were asked again by the marketing team to create a look and feel for one of An Droichead’s annual events. Paperjam were responsible for the creation of a design for Irish Language Week - a week-long event that celebrates the Irish Language, written, spoken, in music and in film.
Paperjam created a visual style that encompassed Belfast and its thriving Irish music scene whilst keeping a subtle colour palette. We designed a folding A3 leaflet as their main piece of marketing, which was multi- lingual with Irish on one side and English on the other making the programme work for everyone who would be attending the event.