Galgorm Resort & Spa are field leaders in the Wedding Market on the Island of Ireland, and offer a superbly detailed approach when it comes to Wedding Planning.
We were incredibly excited when the Galgorm Team approached us to work on their Wedding Material. From photography, outdoor advertising and copywriting, to a comprehensive look and feel across all their digital and printed collateral, everything was covered!
Paperjam decided to change the process in which couples interact with the print material they receive when planning their wedding with the Resort. Instead of overwhelming couples with information, we placed each part of the planning process into a select chapter. This way, those involved in the planning process receive only a clear, bespoke selection of information.
The unique selling point for Galgorm Resort & Spa is that it provides a fully bespoke and comprehensive wedding service, making each couple’s day their own. From this, we developed the tag line “your wedding, your story”. Each piece of printed material is thus broken into chapters reading like a story, and presented in a beautiful box making the couple feel extra special.
Paperjam also undertook a photoshoot on the beautiful Galgorm grounds, providing both photography and art direction. Together with photographer Gavin Millar and hand picked hair & makeup stylists, we created bold imagery with big feeling, emotion, and some fun to boot. This just pushed Galgorm’s Wedding Material to the next level!