work

Kookos & Co

When Julia A. Martinez of Kookos & Co contacted us, we were surprised but excited to be working with a client from so far away. Kookos & Co produce locally produced and hand processed coconut oil. We worked with Julia to develop a brand and packaging direction which could help her bridge the gap between the local and international food markets.

Julia is from Las Terrenas in the Dominican Republic, from which she runs her local enterprise. She employs local people in this project who are working towards improving their communities lives, while at the same time producing a high quality product for sale and export.

The fact that Kookos & Co work with local farmers to grow and harvest the all of the coconuts used in the oil, which is then processed by a team of local women makes the product sustainably produced and 100% raw. This drops Kookos Coconut Oil right into the middle of the growing interest for unrefined and natural cooking / health products. The difficulty with this however was that we envisage this product to become highly sought after in the larger American and European markets due to it’s green credentials, and as such needed to be able to exist in 2 extreme retail environments:

 

  1. The local market in Las Terrenas, Dominican Republic;
  2. Luxury retail stores in Major Cities.

 

 

 What is everyone else doing?

 

 

The beautiful thing about Coconut oil in general is that it is an exceedingly simple product to produce, and this is definitely something we wanted to echo in the look of the brand and packaging. Through our research, we could see that most of the competition has some form of coconut photograph on the package and most are jam packed with all information being pushed right to the front. We thought we could simplify this idea by introducing a subtle homage to the coconut while not being extremely obvious, as well as finding a way to incorporate the Dominican Republic.

We have found an interesting resource for our use of colour in the Larimar stone is found only in the Dominican Republic, and its colours are reminiscent of the beautiful seas and beaches surrounding the island.

"In 1974, at the foot of the Bahoruco Range, the coastal province of Barahona, Miguel Méndez and Peace Corps volunteer Norman Rilling rediscovered Larimar on a beach. Natives, who believed the stone came from the sea, called the gem Blue Stone. Miguel took his young daughter's name Larissa and the Spanish word for sea (mar) and formed Larimar, by the colors of the water of the Caribbean Sea, where it was found."
- https://en.wikipedia.org/wiki/Larimar

For this reason, we have integrated the premiere colours of this stone in the development of the brand, giving it a definite link to the Dominican Republic, albeit in a subtle way. We used a marbling technique which results in beautifully organic colour distribution, full of swirls and areas of light and dark, the perfect representation of the tropical climate of the Dominican Republic.

For the type, we used a constructed typeface which features concentric circles in many of its characters, and this is where we decided to pull our homage to the coconuts from.

All the elements come together on the label to create a very clean style that perfectly mirrors the product itself. This Coconut oil will help many people improve their lot in life, and we are extremely proud to be a part of bringing Julia’s idea to life.

 

 

 

 

I am really thankful for all of your work; you are welcome to come visit me in Las Terrenas whenever you guys want, we will host you here on the beach!
Julia A. Martinez