It’s been a big year for Northbound, as well as launching their expanded operation from their new premises just outside of Derry, they have also won their first Great Taste Award and launched the first of many seasonal beers in the shape of their 33, Sticke Alt.
When you work with a local Brewery that specialise in German Beer Recipes, it’s kind of hard to ignore the Oktoberfest Festival, which is why we wanted to do something a bit special for Northbound Brewery this Oktoberfest. We thought it was only right to continue helping with the successes of the brewery by designing an Oktoberfest inspired look and feel for them throughout the celebration.
We are in a uniquely suited position to do this as our Senior Designer Sarah Pannasch grew up on the boarder between Germany and Austria and brought a brilliantly authentic flare to the design as a whole.
By using these hand painted elements, we are trying to echo the featured numbers that are on each of Northbound's beer labels. This style of illustration combined with the product shots makes the posters absolutely on brand, but also something that just screams Oktoberfest!