Shortcross Christmas Card

When Shortcross Gin needed a campaign for Christmas, we decided to do something a little different for them. We decided to echo the traditional values of this time of the year in the kind of traditional techniques we used for the development of this moving Christmas card, so we used the process of stop motion film to create a charming and characterful style.

We took elements from the bottle design and incorporated them into the animation, using the Shortcross penny as the larger snowflakes, and the dotted lines as the snow on the hills.

Have a look at how we accomplished this below!