Barnardo’s – National Siblings Day

Barnardo’s – National Siblings Day

Advertising, Print & Social Media


Paperjam teamed up with Barnardo’s to develop a warming, authentic campaign to not only highlight the importance of sibling relationships, but to draw attention to Barnardo’s efforts to keep siblings together when in foster care.


We had great fun filming and photographing each set of siblings. Finding out what they love and what they hate about being a brother or sister, and delving deeper into what it means to be partners in crime for life! These conversations were then brought into the campaign content to enhance the connection between the audience and the siblings.

Visual Direction

Social media, online and print outputs were required for the campaign, each featuring various shots and footage of each set of siblings.