We were tasked to name this new land mark building in 2004,
It was to be situated in the historic centre of belfast. Once we discovered that this Obelisk was to be set in Old Belfast the name “obel” seems to be the perfect name.

After Branding this impressive land mark we were then required to produce all the Advertising and marketing materials with the goal to sell all apartments and all business spaces prior to completion. Which was achieved.