“You’re Driving Me Crazy” marked our third creative venture with the inimitable Sir Van Morrison, this time featuring the brilliant Joey DeFrancesco.
This project allowed us to dive deep into the vibrant world of jazz, capturing the electric synergy between these two musical powerhouses. The artwork is a dynamic blend of rich, moody blues and purples, interwoven with neon accents that evoke the soulful, improvisational spirit of jazz. The cover image, a candid shot of Van Morrison and Joey DeFrancesco immersed in their craft, reflects the spontaneous and passionate nature of the album. The bold, hand-scripted typography adds a personal and intimate touch, drawing listeners into the world of these legendary artists.
In addition to the album design, we meticulously crafted the visual narrative for the entire release, managing the global marketing, advertising, and merchandise strategy. The success of this project once again affirmed our creative alignment with “Van the Man,” as we continue to visually translate his unparalleled musical journey.