“Versatile” was our second creative collaboration with the iconic Sir Van Morrison, further deepening our artistic partnership.
In this project, we had the privilege of designing a visual identity that perfectly encapsulates the multifaceted nature of Van Morrison’s musical genius. The artwork employs a minimalist yet striking design, featuring a cool, monochromatic palette with shades of blue that evoke a sense of introspection and timeless sophistication. The bold typography contrasts elegantly with the profile portrait of Van Morrison, capturing his enigmatic presence and artistic versatility.
Our role extended beyond the album cover, as we once again managed the global advertising, marketing, and merchandise efforts. This cohesive visual campaign not only resonated with fans worldwide but also reinforced Van Morrison’s status as a legend whose music transcends genres and eras.
The success of “Versatile” further solidified our creative synergy with “Van the Man,” allowing us to continue crafting visual narratives that reflect the depth and dynamism of his musical journey.